NBC Sports to Integrate Betting into Programming
NBC Sports and PointsBet have announced a multi-year partnership, making PointsBet the official sports betting partner of the network’s sports programming. As part of the agreement, the broadcaster will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events. PointsBet will be incorporated in exclusive multi-platform gameday integrations across the eight of NBC’s Regional Networks, which are the exclusive regional homes to MLB, NBA and NHL teams, and deliver more than 2,200 live sporting events.Plus, PointsBet becomes an official partner of the NBC Sports Predictor app, which has more than 1.1 million downloads and is…
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