New Deal Gives Rush Street Interactive Access to Louisiana, Mississippi, New Mexico iGaming Markets

Online casino and mobile sports betting in three states

Gaming company Rush Street Interactive Inc. (RSI) has gained online casino and mobile sports betting market access into Louisiana, Mississippi, and New Mexico via a minority investment in Boom Entertainment. Boom is a leading New York-based game developer and technology partner.

RSI’s market penetration into the two Deep South neighbors and New Mexico — announced August 11 and subject to license availability, state law, and regulatory approvals — comes through Boom’s partnerships with “certain” brick-and-mortar casinos in the three states, an RSI news release stated.

RSI expects to make its mobile sports betting debut in Louisiana during the upcoming football season

With the NFL pre-season already underway, and Tampa Bay Buccaneers and Dallas Cowboys set to kick off the 2021-22 season on September 9, RSI expects to make its mobile sports betting debut in Louisiana during the upcoming football season.

The president of the Chicago-based RSI, Richard Schwartz, said his firm was “very pleased” to add Louisiana, Mississippi, and New Mexico to its list of market-access-secured states. He added that RSI’s continued cross-country expansion positions it to “reach gaming enthusiasts wherever they may be.”

In addition, both RSI and Boom have entered into a comprehensive commercial agreement that will see the latter license iGaming products for RSI. Rush Street will then roll out the games to its real money and social casino players via its own iGaming platform.

According to the press release, Boom will also develop “certain custom games for which RSI will have exclusivity rights on for at least one year”.

Boon for Boom, big bang for RSI

The multi-strategic investment into Boom boosts RSI’s mobile sports betting reach and widens its casino gaming audience by introducing fresh, customized games.

the “widest range of games available in the industry”

In the news release, Schwartz highlighted the importance of Boom’s ability to “design games that retain players.” RSI’s BetRivers and PlaySugarHouse online platforms will be beneficiaries of the Boom-built content. The RSI president said this move aligned with the company’s strategy to optimize the user experience and offer the “widest range of games available in the industry.”

In turn, co-founder and CEO of Boom, Stephen A. Murphy, expressed his company’s excitement in the partnership. He described RSI as “an industry leader who understands and appreciates the importance of high-quality game design.”

Market access increases RSI’s Southern comfort

RSI’s expansion into Lousiana and Mississippi gives it a firm footprint in the South. The operator is already live in Virginia as well as in West Virginia, where it rolled out its BetRivers online casino and sportsbook in April.

Once RSI gets the regulatory green light to launch in Louisiana, Mississippi, and New Mexico, it will be live with “real-money mobile, online and/or retail operations” in 13 US states. These include Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa, and West Virginia. 

Schwartz signed off by saying that RSI was looking forward to taking part in Boom’s continued expansion “together with the rapid growth of online gaming.”

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